Today, Daughter release the video for their single “How,” off their recent album Not to Disappear.
For this, their sophomore album, the band commissioned acclaimed writer
Stuart Evers to create three stories off of which the music videos
would be based, and this video comes from a story called “5,040.” To
complement the elevated narrative, the band utilized cinematic elements
that encompass the sonic vibrancy of their work from a visual
standpoint. Here, the atmosphere of both the story and the music come
together through a grayish, washed-out color palette, which allows
audiences to become engulfed by the band’s far-off and melancholy sound.
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