Shakira: Waka Waka (This Time for Africa) - The Official 2010 FIFA World Cup Music Video

Shakira: Waka Waka (This Time for Africa) - The Official 2010 FIFA World Cup Music Video

NIKE WRITE THE FUTURE - FULL LENGTH VERSION

The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.

Write yours at http://www.nikefootball.com

Although this film has only been bouncing around for about 24 hours, it’s already been garnering claims of one of the most epic spots of all time. This World Cup Anthem features Drogba, Cannavaro, Ribery, Rooney, Walcott and Christiano Ronaldo who even cameos in a SImpsons episode within the spot. Who else to bring it to you but Nike and the folks at W+K Amsterdam who brought in the heavy hitting leadership of Alejandro G. Iñarritu (Amores Perros, 21 Grams and Babel) to direct.

Since the birth of the swoosh, Nike has always been about the big and simple idea. As they’ve evolved, the executions may have become more elaborate, but the ideas have remained universal and pure. This spot is no exception. W+K Amsterdam examines the phenomenon of single moments changing the world. In sports, these moments literally resonate through the hearts, eyes and minds of millions in a single moment.

Credits:

Agency: Wieden + Kennedy, Amsterdam
Client: Nike
Creative Director: Mark Bernath
Creative Director: Eric Quennoy
Copywriter: Stuart Harkness
Art Director: Stuart Harkness
Copywriter: Freddie Powell
Art Director: Freddie Powell
Producer: Elissa Singstock
Producer: Olivier Klonhammer
Executive Creative Director: Jeff Kling
Head of Broadcast: Erik Verheijen

Production Company: Mokkumercials – Amsterdam, Independent Films – London
Director: Alejandro Gonzalez Inarritu, Stuart Harkness, Pablo Casacuberto
Executive Producer: Jani Guest, Richard Packer
Line Producer: Arttu Sesselaar, Elissa Singstock, Olivier Klonhammer
Director of Photography: Jeroen van der Poel

Editorial Company: Work Post London
Editor: Charlie Moreton
Post Executive Producer: Jane Dilworth

VFX Company: The Mill
VFX 3D Artist: Neil Davies, Tom Busel
VFX 2D Artist: Neil Davies, Tom Busel
Telecine Artist: Seamus O’Kane
VFX Executive Producer: Stephen Venning
VFX Producer: Matt Williams
VFX Producer: Allison Cain

Sound Designer: Phaze UK, Grand Central Studios
Mix Company: Grand Central Studios
Mixer: Raja Seghal

Via: http://motionographer.com/

Power of 10, 2010 FIFA World Cup Commercial- ESPN

A brief look at the sacred #10 jersey in soccer.

Produced by ESPN in conjunction with Wieden + Kennedy and directed by cinematographer Lance Acord (Being John Malkovich, Adaptation, Lost in Translation), “Power of Ten” celebrates the honor and burden that comes with wearing the most sacred jersey number in soccer (set to U2’s “Out of Control”).

This is the third spot released in ESPN’s “One Game Changes Everything” campaign, which consists of a total of five spots. The spots focus on the passion, traditions, rivalries and glory that are unique to the World Cup.

“Robben Island,” debuted on April 7 and focuses on the historic impact of the 2010 World Cup being held in South Africa, followed by the debut of “United” on April 21, which conveys the passion for the FIFA World Cup that unites disparate cultures (set to U2’s “Magnificent”).

Credits:
AD AGENCY: Wieden + Kennedy NY
DIRECTOR: Lance Acord
AD CAMPAIGN: One Game Changes Everything
WHERE AIRING: Across the ABC/ESPN family of networks

Thanks: Great-Ads.