Santigold – “Can’t Get Enough Of Myself” Interactive Video

Santigold’s new album 99¢ comes out this week, and in her new video for the sparkly first single “Can’t Get Enough Of Myself,” she has a lot of fun sending up selfie culture. As Pitchfork points out, this is an interactive video, one that constantly throws a photo of you, the person watching it, into the environment. Santi bops cheerfully around New York while images of you show up all around her. (It didn’t work for me, but i still got the basic idea.) You have to use Chrome to watch the video, and you can check it out here.

The Weeknd - “The Hills (Remix Feat. Eminem)” Interactive Video

The Weeknd’s chart-dominating “The Hills” already has a video, and now the song’s remix with a verse from Eminem also has a video, except this one is an interactive “virtual reality experience.” Directed by the great Nabil, the 360-degree spherical clip was shot with a GoPro on the set of the singer’s recent Apple Music commercial, and you can move the camera around to explore the scene as Abel Tesfaye walks past an exploding car. Check it out below — the virtual reality elements will only work on Google Chrome or the YouTube mobile app.

Usher - “Chains” (Feat. Nas) Video

Usher addresses police brutality on his new Nas-featuring song, “Chains.” The track is accompanied by an interactive video hosted on TIDAL’s website that displays photos of unarmed murder victims, most of whom were killed by the police. The video asks for access to your computer camera before it begins, and stops every time you avert your eyes from the screen. “To listen to Usher’s song ‘Chains,’ look in the eyes of unarmed victims,” the introduction reads. The video and track are available here.

Foals - “Mountain At My Gates” (Official Video 360º) (GoPro Spherical)

It seems a little counterintuitive to get esteemed music video director Nabil to shoot one entirely on a crappy little GoPro camera, but that’s what the video for Foals’ “Mountain At My Gates” asks of him. Nabil and the band have collaborated before on videos for “Bad Habit” and “Late Night,” so it makes sense that he’d say yes. The gimmick here is that it was all shot on one of GoPro’s “spherical” cameras, which allow for an interactive video where you can scroll around 360-degrees Google Maps-style and see Yannis Philippakis and company playing in an alleyway with some mountains as their backdrop. To view the interactive video, you’ll have to be using Google Chrome or the Youtube app on mobile.

Led Zeppelin - “Brandy & Coke (Trampled Under Foot)” Interactive Video

Led Zeppelin are in the midst of a massive reissue project, and that means we’re probably going to be getting all sorts of unearthed rarities and early versions of tracks. “Brandy & Coke” is just that — an early version of “Trampled Under Foot” that they band shared on their website back in February. 

Today they unveiled an interactive video to accompany “Brandy & Coke” that lets you fiddle around with the different “scenes” in the various windows. Basically it’s the Physical Grafitti artwork turned into a choose-your-own-adventure game, where each window gives you a different video while the song plays in the background. Instead of just one video, it’s about fifteen. Watch.

Jack White - “That Black Bat Licorice” Interactive Video

Jack White’s solo album Lazaretto is nearly a year old now, and it hasn’t run out of steam yet. White just made a new video for “That Black Bat Licorice,” the unhinged rocker he played on The Tonight Show earlier this month. Or, rather, he made three different videos for the song. And thanks to a new interactive-video setup, you can flip between the three videos as the song plays. If you just hit play, you’ll see a surreal animated video from director James Blagden. It has White attempting to romance an Egyptian queen, White cutting out his own tongue, and dancing bats. For most people, that would be enough. But if you hold down the “3″ key, you’ll also see a moody live-action video that White directed himself. And if you hold down the “B” key, you’ll see another live-action video, this one from director Brad Holland, that’s just slow-mo footage of people headbanging. Check out the full experience below.

TOPS - “Outside” Interactive Video

TOPS snuck into our best albums of 2014 list with Picture You Staring, and “Outside” exemplifies the album’s appeal — like Berlin’s “Every Breath You Take,” but more playful. For the interactive video, director Fantavious Fritz shot lead singer Jane Penny dancing and singing from various angles and compiled the various perspectives into a movable video collage. Here’s how Fritz explained it:

“Outside” is one of my favourite tracks! It carries such sublime simplicity and unity, like a well-curated collage or painting of sounds. This website came out of a desire to experiment with the internet as a medium and visually portray this idea of collage with video / performance. In “Outside,” the internet serves as a canvas for play with colours, shapes and moving kinetic form, allowing for many different viewings of the piece.

Play around with the video here.

Coldplay - “Ink” Interactive Video

Coldplay have released an interactive video of “Ink” from their latest album Ghost Stories. The Blind-directed video prompts you to choose and direct the course of your journey as you follow a man travels around the world to find his lost love. In the version I chose, he never found her — but there are more than 300 possible outcomes. The simple animated characters follow through with your choices of what objects to pick up and what paths to take, givng the viewer control of how the story will end. Check it out at Coldplay’s website.

Ty Segall - “Manipulator” Interactive Video

A couple of weeks ago, Ty Segall released Manipulator, a ridiculously enjoyable glam-garage double album and probably the best of the many, many LPs he’s cranked out. The new video for the album’s falsetto-wailing title track throws Segall into a series of cut-and-paste landscapes, full of images of cultural ephemera. (The aliens from This Island Earth make multiple appearances.) Segall’s college friend Matt Yoka directed the video, and there’s an interactive version of it that lets you play around with all the different elements that come into the frame. You can check out that interactive version here, or just watch the regular “director’s playthrough” YouTube version.

The Presets - “No Fun” Interactive Video

The Australian dance duo the Presets put out a new single right at the beginning of this year, and now they’ve followed it up with another. “No Fun” comes with an interactive video featuring a cube that you can rotate. Depending on which side you’re looking at, you’ll see different images, and the mix shifts in different ways. It’s pretty fun to play around with and you can do that right now on their website.

You Blew It! - “Award Of The Year Award” Interactive 3D Video

Quite possibly the best song on You Blew It!’s old-school emo blast Keep Doing What You’re Doing is “Award Of The Year Award,” the fist-pumper with the urgent tempo and the memorable lyric “You can always consider me a friend/ Just strictly in the past tense.” Now the song has an interactive 3D performance video by director Jeremy Silveira. Spin the band and their costumed buddies around below, where you can also watch a standard YouTube version.

Majical Cloudz - “Love Soul” Interactive Video

Like the November non-album single “Savage,” Majical Cloudz’ new “Love Soul” has been a part of the band’s live set for some time. As frontman Devon Welsh tells it: “’Love Soul’ was written during the time of many of the other songs on Impersonator but we decided to leave it off the album.” Today, the band has released a studio version of the track, which evolved during the performance process, along with an interactive video. It’s a skeletal, morose, entrancing piece of music — i.e., a Majical Cloudz song.

Bob Dylan – “Like A Rolling Stone” Interactive Video

 Click image or visit Video Bob Dylan 

It’s a weird time for Bob Dylan to release an interactive video for his generation-defining 1965 song “Like A Rolling Stone,” but Dylan did just release the massive 47-disc box set The Complete Album Collection Volume 1, so why the hell not. The video, a fascinating piece of work, aims to replicate the act of flipping through channels, with a bit of a twist. There are 16 packages, but every time you flip to a new one, the people onscreen are lip-syncing the “Like A Rolling Stone” lyrics. They’re going about what would ordinarily be their regular televised business; they’re just doing it while lip-syncing Dylan lyrics. Flipping through, you’ll find Drew Carey, the Pawn Stars, Danny Brown, Marc Maron, the Property Brothers, and Dylan himself in archival footage, among various others. It’s a bizarrely enjoyable experience, and you can take part here.

Bob Dylan's 'Like A Rolling Stone' Released As Groundbreaking Interactive Video

Click image or visit Video Bob Dylan

Revolutionary Technology Sparks First Official Video For 50-Year-Old Classic Recording

New York, NY - When Bob Dylan released “Like A Rolling Stone” in 1965 – forever shattering all pre-conceived notions for what a pop single could be in terms of length, sound and subject matter - no official music video was ever created to accompany his release. But nearly a half-century later, a groundbreaking interactive project has been created for the song, allowing fans to experience the classic recording in unprecedented ways. Today, the Bob Dylan – “Like a Rolling Stone” Interactive Video is unveiled worldwide on BobDylan.com, coinciding with The Complete Album Collection Volume 1, just released on Columbia/Legacy Recordings.

The Bob Dylan – “Like a Rolling Stone” Interactive Video showcases a patented technology platform, created by the digital media company Interlude, which allows viewers to play an active role in the story of the music video. The experience begins when users press play and have the ability to surf 16 different “TV channels” within the video in real-time. These channels are comprised of American TV formats in which, no matter what channel you are on, the hosts and actors are all lip-syncing the lyrics to "Like a Rolling Stone" as the song continues to play seamlessly. No two people will engage with the video in the same way twice. The full interactive video can also be experienced on iPhones and iPads and is easily shared across social media platforms.

A number of recognizable TV shows and talent can be spotted throughout the firm, and savvy viewers will no doubt make connections between some of these appearances and the song’s lyrics, as well as to certain moments from throughout Bob Dylan’s 50-plus years as a worldwide cultural figure.

“We're forever looking for compelling, creative ways to distinguish our artists and their music from the din. The Interlude treatment of “Like a Rolling Stone” provides us with a unique, playful, highly engaging platform from which we can reach - and ideally attract - Dylan fans from across the spectrum," said Adam Block, President of Sony Music/Legacy Recordings.

“As a musician myself, I can’t imagine a more thrilling project to be a part of than helping create the first video for ‘Like a Rolling Stone,’ which is widely regarded as one of the greatest songs of all time,” said Yoni Bloch, founder and CEO of Interlude. “The song has repeatedly been voted the No. 1 Greatest Song of All Time by Rolling Stone, and is generally regarded as revolutionary, influencing both artists and popular music around the world. Like the song, we hope Interlude will inspire creative professionals everywhere to develop new and unique ways to tell stories through video.”

With its cutting-edge interactive video technology, Interlude (repeat winner of Most Innovative Video at the MTV O Music Awards) partnered with award-winning content creator Pulse Films (LCD Soundsystem’s "Shut Up and Play the Hits" and Blur’s "No Distance Left to Run") and Walter Pictures (Best Music Video Award winner by Time Magazine, Pitchfork, and MTV Woodie Awards) to make an extraordinary first official video for Dylan’s seminal song.

The video is being released in conjunction with The Complete Album Collection Volume 1, from Columbia/Legacy Recordings. This 47-CD boxed set contains 35 studio titles (including the first-ever North American release of 1973's Dylan album on CD); 6 live albums; the 2-CD Side Tracks, which compiles in one set previously released non-album singles, tracks from the original Biograph boxed-set and other compilations; a deluxe-bound hardcover book featuring new album-by-album liner notes from famed author Clinton Heylin and a new introduction by noted journalist and television personality Bill Flanagan. This project is also available as a limited-edition harmonica-shaped USB stick containing all the music, in both MP3 and FLAC lossless formats. The Bob Dylan Bootleg Series App was also just released, featuring over 500 pieces of rare and historical content.

About Interlude

Interlude (interlude.fm) is a digital media company that designs, develops and markets interactive video technology. Treehouse is Interlude’s self-serve authoring suite that enables all video creators, whether enthusiasts or professionals, to create interactive videos. Founded by Israeli musician Yoni Bloch and his band, Interlude is backed by Sequoia Capital, Intel Capital, NEA, Marker and Innovation Endeavors.

Read more: http://www.bobdylan.com/us#ixzz2l7XXphUY

Arcade Fire – “Reflektor” Interactive Video

Arcade Fire, trailblazers of the interactive video, have released one for “Reflektor.” It’s a virtual projection by Vincent Morisset and to watch, you need Google Chrome and either a mouse or webcam and a smartphone or tablet. Filmed in Jacmel, Haiti, “the story follows a young woman who travels between her world and our own.” Check it out here or watch a screengrab of the action.

Califone – “Stitches” Interactive Video

The Chicago roots-rock travelers Califone have a new album called Stitches coming soon, and they’ve taken an unorthodox approach in making the video for the album’s elegiac title track. Along with filmmaker Braden King and programmer Jeff Garneau, they’ve made an interactive video that draws imagery — both still and in gif form — from a bunch of curated Tumblrs. The idea is that the video will change every time you watch it. I don’t think I managed to make it work right, but you can give it a shot here.

Kanye West – “Black Skinhead” Interactive Video

When an early version of Kanye West’s video for the Yeezus banger “Black Skinhead” leaked online, Kanye was not happy about it. But that early video didn’t exactly give a misleading impression; the real “Black Skinhead” video, which went online at midnight last night, is exactly as silly as that early leak implies, though it’s also weirdly impressive. In the Nick Knight-directed video, a suspiciously diesel CGI Kanye, who occasionally morphs into a distorted spiky-faced demon thing, co-stars with a bunch of wolves. It’s dark and intense, but it also looks something like a video game from 15 or 20 years ago. The video is interactive, but the interactivity is limited to slowing the clip way down and taking Instagram screen-shots. Watch it at Kanye’s website.

IO Echo – “Ministry Of Love” Interactive Video

In making the video for “Ministry Of Love,” the title track of their debut album, the glamorous L.A. dream-rockers IO Echo reassembled the same team of programmers who helped put together Arcade Fire’s mind-boggling “We Used To Wait” interactive experience. The IO Echo video doesn’t have that same sense of reach and vision, and it doesn’t play with your memories the same way. Instead, it shows a series of visually distorted images of the band playing, and it lets you toy with them in some interesting ways. Even if it doesn’t rearrange your headspace (and even if it will seriously fuck up if you’re running too many other programs), the video is still a pretty neat indication of the things technology can do for music videos. Check it out at Noisey.

Tanlines – “Not The Same” Interactive Video

Last week, in conjunction with the Creators Project, Tanlines released an interactive version of their video for “Not The Same.” The clip takes on the same concept as their original, with multiple Jesses and Erics playing each element of the song, only you have the ability to add, remove, and place them on the screen to your liking. There’s a grip of backgrounds you can use as well. It’s pretty fun to mess around with, but while I am a Tanlines-enthusiast of the highest order, I will say that this video is not a time-eater like Chairlift’s choose your own adventure video for “Met Before.” Both of these clips, though, make a good case for increased innovation in music videos — there are a lot of new things that can be explored since we’re not watching them on television. Check out the video for “Not The Same” over at the Creators Project and, seriously, if you make something that looks awesome, screengrab and put it in the comments.

Beck – “Sound And Vision” 360-Degree Interactive Video

Well, Beck wins music videos for the day, probably for the week provided Kanye doesn’t release “Runaway II” or something. While last week it didn’t seem like Beck could get any more mad with 167-piece orchestra-fueled power, he has somehow already done so: The fully interactive video for Beck’s 9-minute cover of David Bowie’s “Sound And Vision” is now available here. Shot with 360-degree camera, recorded in 360-degree sound, and linked to your webcam so that the camera moves in response to your head turning, the Ford produced video is the definition of excess –- don’t believe me? The instructions for watching the video are longer than the original Bowie song. And it all works surprisingly well. It’s so overwhelming I forgot they were even playing a Bowie song about halfway through -– I’m pretty sure Beck did, too. But it doesn’t matter when the video is this over-the-top. You get the choice of three camera angles that you can switch between during the video, one facing the audience, one on Beck, and one in the back focusing more on the massive orchestra. Go for the orchestra one, it’s basically the “It’s A Small World” Disneyland ride for every instrument you can think of.