Charli XCX ­- "Famous" (Official Music Video­ YTMAs)

Charli XCX's video for "Famous" from her recent album Sucker was created as part of the YouTube Music Awards. Which is kind of crazy, since the video is a surreal takedown of internet culture.

Directed by Eric Wareheim ("Tim and Eric Awesome Show, Great Job!"), the clip features a Charli fan attempting to dance to the song's video in spite of her rapidly disappearing cell phone and tablet charge. It gets... increasingly dark as that continues to be a problem. (Charli shows up as herself, and as a scab-covered version of herself.

Watch The YouTube Music Awards Feat. Performances By Arcade Fire, M.I.A., Earl Sweatshirt, & More

Grab some popcorn (but don’t dare smear butter on that keyboard) and cozy up in front of your laptop screen because the inaugural YouTube Music Awards are going down this evening live from New York’s Pier 36. Reggie Watts and Jason Schwartzman will host (crossing my fingers for an original-lineup Phantom Planet reunion), and Spike Jonze is presiding as creative director for the broadcast, which will feature a series of live one-take music videos by performers including Arcade Fire (performing “Afterlife”), Earl Sweatshirt with Tyler, The Creator (performing “Sasquatch” in a hot pink room full of fans and friends), and M.I.A. (whose video will feature what Jonze calls “a psychedelic mirror box”). An Avicii song will be turned into a short film with a script by Lena Dunham. Eminem and Lady Gaga are in there too. Also, apparently dubstep violin pixie Lindsey Stirling will be pulling some Gravity shit involving a jetpack.

Arcade Fire, Lady Gaga, Eminem To Play 1st YouTube Music Awards

Given the way people actually watch music videos these days, or even the way they straight-up listen to music, a YouTube Music Awards show makes way more sense than, say, the continued existence of the MTV Video Music Awards. And this fall, the website will kick off its first-ever annual awards show. As Billboard reports, the people at YouTube have tapped Spike Jonze, arguably the greatest music-video director ever, to be the show’s creative director, which strikes me as a very smart decision. Actor and former Phantom Planet drummer Jason Schwartzman will host the show, and the list of performers will include Arcade Fire, Lady Gaga, and Eminem.