Music: Maroon 5 - Moves Like Jagger Feint DnB - United We Stand Maybeshewill - He Films The Clouds Pt.2 Pendulum - Watercolour One Republic - Good Life
Nike Soccer's latest ad campaign is both a homage to a retiring football legend and an entertaining history lesson on how the beautiful game has changed over the years. The cool new soccer spot splits it's evolving history into two distinct era's: Before Ronaldo and After Ronaldo. Created by ad agency F/Nazca Saatchi & Saatchi, ironically based out of Brazil's hated football rivals Argentina, the ad features cool clips and graphics demonstrating how Ronaldo's rapid-style play and technique have influenced the game and resonated with fans around the world.
Another Fifa World Cup ad | The final chapter has begun with newest ad for Adidas entitled "The Quest" for the 2010 FIFA World Cup Champions. At the 2010 FIFA World Cup ™, eternal glory awaits the fastest, the strongest and the most skillful. Join us for The Quest featuring The Spark, The Powerhouse and The Maestro. Who will lead his team to victory? The adidas spot features Kaka, Messi, Zidane, Nakamura, Gerrard, Altidore, Gourcuff, Pienaar, Villa, Guardado, De Rossi, Ballack, Jabulani, adizero
The newest adidas Originals ad invites us to join David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, DJ Neil Armstrong and some of your dear, old friends for an intergalactic 2010 FIFA World Cup viewing party that you'll never forget.
The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.
Write yours at http://www.nikefootball.com
Although this film has only been bouncing around for about 24 hours, it’s already been garnering claims of one of the most epic spots of all time. This World Cup Anthem features Drogba, Cannavaro, Ribery, Rooney, Walcott and Christiano Ronaldo who even cameos in a SImpsons episode within the spot. Who else to bring it to you but Nike and the folks at W+K Amsterdam who brought in the heavy hitting leadership of Alejandro G. Iñarritu (Amores Perros, 21 Grams and Babel) to direct.
Since the birth of the swoosh, Nike has always been about the big and simple idea. As they’ve evolved, the executions may have become more elaborate, but the ideas have remained universal and pure. This spot is no exception. W+K Amsterdam examines the phenomenon of single moments changing the world. In sports, these moments literally resonate through the hearts, eyes and minds of millions in a single moment.
Credits:
Agency: Wieden + Kennedy, Amsterdam Client: Nike Creative Director: Mark Bernath Creative Director: Eric Quennoy Copywriter: Stuart Harkness Art Director: Stuart Harkness Copywriter: Freddie Powell Art Director: Freddie Powell Producer: Elissa Singstock Producer: Olivier Klonhammer Executive Creative Director: Jeff Kling Head of Broadcast: Erik Verheijen
Production Company: Mokkumercials – Amsterdam, Independent Films – London Director: Alejandro Gonzalez Inarritu, Stuart Harkness, Pablo Casacuberto Executive Producer: Jani Guest, Richard Packer Line Producer: Arttu Sesselaar, Elissa Singstock, Olivier Klonhammer Director of Photography: Jeroen van der Poel
Editorial Company: Work Post London Editor: Charlie Moreton Post Executive Producer: Jane Dilworth
VFX Company: The Mill VFX 3D Artist: Neil Davies, Tom Busel VFX 2D Artist: Neil Davies, Tom Busel Telecine Artist: Seamus O’Kane VFX Executive Producer: Stephen Venning VFX Producer: Matt Williams VFX Producer: Allison Cain
Sound Designer: Phaze UK, Grand Central Studios Mix Company: Grand Central Studios Mixer: Raja Seghal
Produced by ESPN in conjunction with Wieden + Kennedy and directed by cinematographer Lance Acord (Being John Malkovich, Adaptation, Lost in Translation), “Power of Ten” celebrates the honor and burden that comes with wearing the most sacred jersey number in soccer (set to U2’s “Out of Control”).
This is the third spot released in ESPN’s “One Game Changes Everything” campaign, which consists of a total of five spots. The spots focus on the passion, traditions, rivalries and glory that are unique to the World Cup.
“Robben Island,” debuted on April 7 and focuses on the historic impact of the 2010 World Cup being held in South Africa, followed by the debut of “United” on April 21, which conveys the passion for the FIFA World Cup that unites disparate cultures (set to U2’s “Magnificent”).
Credits: AD AGENCY: Wieden + Kennedy NY DIRECTOR: Lance Acord AD CAMPAIGN: One Game Changes Everything WHERE AIRING: Across the ABC/ESPN family of networks
Production Company - Paranoid US Director - Edouard Salier Executive Producers - Claude Letessier, Cathleen O'Conor Producer - Anne Lifshitz Graphic Designers - Yué Wu, Corentin Rouge, Marthe Salier, Damien Martin, Julien Michel, Xavier Reyé, Florent Gombeau
Global Brand Director - Shay Drohan Project Lead – Emmanuel Seuge Creative Excellence -Jonathan Mildenhal
Agency - SANTO, Buenos Aires Creative Directors - Sebastian Wilhelm, Pablo Minces Art Director - Maximiliano Anselmo Copy Writer - Pablo Minces Producer - Ezequiel Ortiz Account Director - Ignacio Diez Planner - Martin Cole
Post Company - Digital District Executive Producer - David Danesi Post Supervisor - Peggy Tavenne Flame Artist - Christophe Richard Flame Assistant - Amandine Moulinet VFX Artists - Marc-Thomas Cave, Jean Lamoureux, Thomas Marque, Florian Rihn Modeling - Jimmy Cave Animation - Romuald Caudroit, Remi Gamiette, Margaux Durand-Rival, Nicolas Dabos Lighting - Nicolas Belin, Nicolas Vion
Audio Company - X-Track Mixer/Engineer - François Roy Executive Producer - François Roy Track Artist - K'NAAN
Each player in each sport has their own form of revelry to celebrate points scored. For some it’s a hand motion, for some it’s a somersault, and for others it’s a well-crafted humorous dance. In honor of the upcoming 2010 FIFA World Cup and to promote Coca Cola’s sponsorship, Paranoid US Director Edouard Salier, created an animated medley of celebrations entitled “Quest”. With Coke’s long history of successful animated spots and Edouard’s visual storytelling ability, the collaboration was a perfect fit.
Initially set on a field of dust in Africa, far from the shiny professional stadiums, “Quest” follows a young football enthusiast looking for celebration. He sets off on a magical journey, in search of the sport’s most festive experiences. Along the way, he encounters various football teams, each with their own personal style of merriment. He then realizes the celebration is within himself and he can bring it to any environment.
Armed with a script from the agency, SANTO, Edouard was tasked with producing a visual accompaniment that brought the celebration of football to life. With his poetic visual concept in place, Edouard worked with a design team in Paris to generate an animated storyboard. The character and background details were highly important to make the spot magical, yet believable. Edouard relied heavily on the experienced crew of artists from Digital District, who specialize in animation and visual effects. With only photography as reference, it was up to the skilled animators, to make the main character have human facial features, reactions and movements.
The end result is a spot that the most-die hard football fans will enjoy, as it is filled with the symbols of various goal celebrations--from robotic dancing to a mock crew team. However, it is just as entertaining for anyone looking for the usual joyful spirit and awe-inducing visuals synonymous with the Coca-Cola brand. The spot, an eight month long production, begins airing globally and will continue to run through the end of the FIFA World Cup tournament.
Production Company : Paranoid US Director : Edouard Salier Executive Producers : Claude Letessier / Cathleen O'Conor Head of Production : Matej Purg Producer : Anne Lifshitz
Line Producer : Romain Staropoli Post Coordinator : Charlotte Raffi Director of Photography : Wouter Westendorp
FIFA announced the ten goals nominated for the Puskas Award, given to the scorer of the best goal of the year. The winner will be chosen by votes cast on the FIFA website and criteria for the award include the quality of the goal and the importance of the match in which it was scored.