Pity Sex just shared “What Might Soothe You?,” the lead single to their upcoming sophomore album White Hot Moon,
last week, and they’re already back with a video for the track. It
alternates between the band playing against a black backdrop and shots
of all of them participating in occult rituals, all framed in a subtly
menacing way. “I was pretty deep into religious symbolism and rituals
when this came into the fold,” the video’s director, Joel Rakowksi, told
The Fader.
“I ended up figuring a pseudo-baptism and indoctrination into the ‘Cult
of Pity Sex’ might work.” He certainly does manage to make joining up
seem enticing, if not a little dangerous.
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