There is so much going on here, I can hardly wrap my head around the
whole thing. Beck and 160+ musicians have recorded a new,
multi-instrument, yodel-filled version of David Bowie’s “Sound And
Vision.” The cover has moments of awesomeness and “wow” but also feels
like a scene in that episode of 30 Rock when Tracy Jordan
decides that to make the most perfect song, you have to combine all the
most popular genres of music. Messy. But what is most confounding about
this — aside from Beck’s sequined blazer — is why this exists at all.
This wasn’t a thing that Beck just wanted to do. He was enlisted by Ford
as sort of a spokesperson for the revamped version of their Lincoln
MKZ. The whole point of it is that Lincoln is innovating a classic and
so is Beck with this fully immersive video experience that you will
eventually be able to watch through different lenses and at different
angles on their website.
Watch the video and help me figure out if this is all an
elaborate plot to get Lincolns to be more than just the car associated
with cab services.
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