9/07/2010

Google Chrome and Arcade Fire I Used To Wait

Brilliant new song by Arcade Fire titled We Used To Wait, and a promo for Google Chrome, takes full advantage of HTML 5 combined with Google Chrome and Google resources, this website (http://thewildernessdowntown.com) allows you to input the address of the home you grew up in and make it a full interactive video clip.



http://thewildernessdowntown.com
Interactive music video for Arcade Fire - We Used To Wait, from their latest album The Suburbs.

Taking full advantage of HTML 5 combined with Google Chrome and Google resources, this website allows you to input the address of the home you grew up in and make it a full interactive video clip.

Credits & Description:
Agency: Google Creative Lab
Creative Director: Aaron Koblin; Chris Milk
Director: Chris Milk
Production: @radical.media USA
Interactive Production: B-Reel
Chris Milk and Aaron Koblin reunite to once again blow the traditional promo out the water with this interactive film for Arcade Fire track We Used To Wait.
The commercial titled We Used To Wait was done by Google Creative Lab advertising agency for GOOGLE MAPS in USA. It was released in the September 2010.

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