Zayn Malik, once the best singer in UK boy band institution One Direction, left that group about a year ago, and there has been lots of speculation
on what’s going to happen when he goes solo. Malik is going to try
very, very hard to Timberlake on us, and he seems pretty well-positioned
to make that transition. But we hadn’t heard any of his solo music
until this morning, when he dropped the video for “Pillowtalk,” his
debut solo single. It’s a sleek, immaculately constructed piece of
moody, post-Weeknd R&B, which is pretty much what you’d expect from
this guy. On first listen, it’s not bad, but it’s also not an undeniable
“What Do You Mean”-level banger. In the video, he makes out with model
Gigi Hadid, and director Bouha Kazmi throws in a lot of flower-blooming imagery that seems designed to
suggest that this guy is having a lot of sex now.
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