10/27/2014

First Aid Kit - “Stay Gold” (Official Video)



The Swedish sisters in First Aid Kit deserve credit for their timing. They dropped the autumnal video for “Stay Gold,” the Americana hymn that serves as the title track from their new album, as fall is at its aesthetic peak, at least in this part of the world. Like their “My Silver Lining” clip, this one gets lots of mileage from images of both sisters breezing through woodsy landscapes. If they’d dropped it just a couple of weeks later, after the leaves turn into gross brown mush on the ground, it wouldn’t have worked anywhere near as well. Right now, though, it plays like a contented audio-visual sigh.

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