Eminem has released the high-budget, action-fueled video for his new Southpaw soundtrack single “Phenomenal,” which premiered exclusively
on Apple Music (and includes some Apple Watch and iPhone product
placement — synergy!). It begins with the rapper breaking out of the
hospital, and follows him as he meets the Big Bad of the video (John
Malkovich) and exchanges some words with him in an impressively bad
display of Em’s limited acting skills. He then gets hunted around the
city in a one-upmanship of stunts that includes a flaming motorcycle, a
car chase, and a helicopter. Eminem ends the video by falling through a
city and landing on stage with Dr. Dre. You can watch it on Apple Music.
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