Silicon - “Burning Sugar” (Official Video)

Silicon is the self-described “pop-aspersion” project of Hawaiian-New Zealander Kody Nielson, the brother of Unknown Mortal Orchestra’s Ruban Nielson. The video for “Burning Sugar” from Silicon’s upcoming Personal Computer caters to the internet’s revitalized idea of retro-futuristic aestheticism. When Nielson sings of sugar burning, we see gold-painted hands holding a spoonful of sugar being burned by a pale pink lighter in front of a eggshell blue background. When he sings of candles burning, we see a gold skull candle burning on a plain pastel pink backdrop. The colors and the lax vibe are all so hip, it’s no wonder Nielson is claiming his own genre.