Pixx - “Fall In” (Official Video)

The latest addition to the esteemed 4AD roster is Pixx, the songwriting project of 19-year-old Brit Hannah Rodgers. “Fall In” is her debut single, and it’s a beautifully rendered bit of water-logged pop that asks the question, “What can I do?” and responds with “I can’t please you” and a reverie of Rodgers’ weightless moaning. Her sound fits in well with her labelmates, somewhere between Grimes’ airy pop and Holly Herndon’s more experimental side. The song is accompanied by a video of Rodgers sitting on the shore of the south coast of England, looking out into the sea.