SOPHIE produced LIZ’s frantic, blippy new pop song “When I Rule The World,”
and it’s a fascinating test case for the question of whether PC Music’s
whole conceptual jackhammer future-pop aesthetic will work as actual
pop music. The song debuted in a Samsung ad, and now it’s got a flashy video from veteran pop-video director Justin Francis.
The video overdoses on little-princess imagery — stuffed animals,
tiaras, an adorable puppy, a pair of dancing girls. It’s as busy as any
K-pop video. And if Ariana Grande’s whole infant-chic thing creeps you
out, you should probably go ahead and skip this one.
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