Coldplay have released an interactive video of “Ink” from their latest album Ghost Stories. The Blind-directed video prompts you to choose and direct the course of your journey as you follow a man travels around the world to find his lost love. In the version I chose, he never found her — but there are more than 300 possible outcomes. The simple animated characters follow through with your choices of what objects to pick up and what paths to take, givng the viewer control of how the story will end. Check it out at Coldplay’s website.
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