5/28/2015

Kevin Morby - “Parade” (Official Video)



In the time since he left chilled-out folk-psych experimentalists Woods to strike out on his own, Kevin Morby has solidified his reputation as one of the most consistently winsome songwriters in the underground. Dead Oceans has noticed: The Indiana label, home to prominent modern folk-rockers ranging from Strand Of Oaks to Ryley Walker to the Tallest Man On Earth, has signed Morby and will release his third solo LP next year. In the meantime, Morby is still kicking out videos from last year’s Woodsist release Still Life, including today’s clip for lead single “Parade.” The song is built around an exultant yet comfortable groove worthy of the Band, accented by pretty piano lines, soulful backing vocals, and occasional flurries of surprise sax. As director Elise Tyler explains, her visual accompaniment functions as a documentary of Morby’s version of NYC:
The process was a complete collaboration with Kevin. He wanted to document the people and places that make up his New York, and I had the honor to capture it for him. I wanted to feature the quieter places and moments that can sometimes get lost in the noise of the city, which I think also reflects Kevin’s nature as an artist and individual.

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