Holychild - “Money All Around” (Official Video)

Holychild’s excellent debut album The Shape Of Brat Pop To Come will be out in June, and in the meantime they’re on tour with Passion Pit and releasing songs from the record in a slow trickle. My favorite song on the record is “Money All Around,” a sarcastic, strutting takedown of our shallow, capitalistic society that packs enough of a punch to be enjoyable as a glitter-crunch pop song even stripped of its agenda. The video, however, is not about to let anyone strip away that agenda, as it traces Liz Nistico and Louie Diller’s frantic crawl through the Dresden in Los Angeles. Throughout the clip, colorful little bubbles of information surface, Pop-Up Video-style, casually sharing tidbits about the state of the music industry, tackling ageism and eating disorders, and forcing the viewer to take in the full scope of the song’s purpose. It’s a bratty, brazen takedown of pop culture using absurdist imagery encased in a shiny, candy-coated shell, and if that’s not enough for you, toss in the fact that the duo directed it themselves. A spoonful of sugar helps the medicine go down and all that.