Taylor Swift built the “Bad Blood” video to be a massive spectacle.
On 5/7, she sent out the first poster featuring a character from it, and
from then on it was hard to escape the onslaught of big names as we
creeped closer to the video’s debut. Each was met with a flurry of
fanfare and speculation, and deservedly so. We haven’t had a star pileup
like this in a music video in a long time. Here’s the expansive list of
participants, a veritable mix of Hollywood stars, artists, models, and
the indiscriminately famous: Swift herself, Kendrick Lamar, Cindy
Crawford, Jessica Alba, Lena Dunham, Selena Gomez, Mariska Hargitay,
Cara Delevingne, Karlie Kloss, Paramore’s Hayley Williams, Ellie
Goulding, Gigi Hadid, Ellen Pompeo, Zendaya, Hailee Steinfeld, Martha
Hunt, Serayah, and Lily Aldridge. Each gets only a few seconds of screen
time, but the video is so over-the-top and badass that they basically
only serve as set pieces for Hunger Games-style dystopian madness anyway. The whole thing was directed by Joseph Kahn, who also did the “Blank Space”
video from earlier this year. And it turns out the whole thing was made
to debut a remix of the song featuring none other than Kendrick Lamar,
who Swift has publicly obsessed over in recent months. It premiered at
the start of the Billboard Music Awards tonight. Watch the whole crazy
fun thing.
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