YACHT - “L.A. Plays Itself” (Official Video)

YACHT have always loved the gimmicks, and they’re embracing them even more in the rollout for their latest album, I Thought The Future Would Be Cooler. They announced the record through Periscope, and shared the album’s title track via an unnecessarily hi-def lyric video. Now, they’re unveiling their next single through a new website, playsitself.la, that will only display the track’s new video when Uber surge pricing in Los Angeles is active. Appropriately, the new song is called “L.A. Plays Itself,” a name derived from the 2003 documentary of a similar name. A Darq E Freaker remix of the track will play on the website when the city climbs above a 2x surge. Check out the website here.

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