Today, Pittsburgh rapper Mac Miller releases his seriously impressive new album GO:OD AM, and he also follows up his video for first single “100 Grandkids”
with a new one for “Brand Name.” On that song, he talks openly about
his place in the world, and the video is similarly introspective, in its
own way. In a way, the video is sort of an imagined image of what
would’ve happened if Miller had taken a different path, if he’d become
an office drone in Pittsburgh. But it’s also built around a fake sitcom
and a Truman Show idea that Miller is living this whole imagined life for everyone to watch. There are layers to this thing!
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