Last year, the promising and ambitious young Atlanta sing-rapper
Raury catapulted straight to Mixtape Of The Week status with his Indigo Child project. Today, he’s made a video for “Seven Suns,” the tape’s blazing
soul-rock closing track. Raury insists that the new video is a “PSA,”
and according to a press release, that means it’s “a satire on how the
growth of mobile technology & social media, has created a virtual
world in which the citizens’ detach from real-time human communications
& interactions.” In practice, that means it’s a video of Raury and
his leather-clad telegenic misfit crew snatching people’s smartphones
and smashing or burning them. This is a dick thing to do! Don’t take
people’s phones! Find better ways to rebel, dorks! (It’s not meant to be
taken literally, but come on.) Still, the video is just gorgeously
photographed, and it makes for effective filmmaking.
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