Father - “Spoil You Rotten” (Official Video)

Father, the young Atlanta rapper and Awful Records standout, landed in Mixtape Of The Week last year with his Young Hot Ebony mixtape. Since then, he’s continued to crank out loose tracks even as he’s achieved almost-famous status. One of those was “Spoil You Rotten” a sleepy low-key track that might be as close as Father ever comes to making a love song. The video, which Father directed with Bach Agency, picks up on that love-song theme, but it’s got an eerie horror-movie atmosphere, like something very bad is going to happen to these people at any second.