After a calamitous months-early leak and a truly messy marketing rollout, the new Madonna album Rebel Heart
is coming out next month, and she’s just now unveiling the video for
“Living For Love,” the house-inflected first single. J.A.C.K. directed
the video, and it stars Madonna as a matador and a bunch of muscled-up
dancers as bulls. They wear bondage outfits and rhinestone masks and
horns, and all of it is just commendably ridiculous, especially when
Madonna starts making out with bulls. The resulting video will not
replace “Borderline” in your heart anytime soon, but it’s fun on an
extremely campy level. It ends with a quote by Nietzsche, whose name is
misspelled. The video debuted on Snapchat (!) yesterday, but you can
watch.
2/09/2015
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