“Established rappers — I want to scare them.”
That’s what Olatunji Ige (Tunji for short) told Complex last month when they premiered his debut album The Love Project,
an incredibly diverse and powerful collection from the 19-year-old
Pennsylvania rapper. If hip-hop heavyweights were too busy enjoying
December’s rich release schedule to notice the quiet release of Ige’s
debut, then the video of “For Us” will raise their hackles. The video
begins by adopting a film noir style while a clip of a French lecture
rolls during the “credits,” then it flips that narrative, shifting to
footage of grimy, modern streets and a figure in a balaclava who
literally chokes a chain off another boy. From there, it expands into
color and textural overlays that pattern themselves over bleak, violent
stories. Carcasses of meat hanging in store windows are juxtaposed with a
prone body dead in the street, and intermittently, people holding
iPhone cameras stare back at the viewer. Directed by Josh Goldenberg,
the most ready comparison I have for the video is Black Mirror,
a British TV show that dives into the dystopian effects of technology
on society. “For Us” channels the same surreal, silent terror, slinking
past conscience and heading straight for consequence. Once you factor in
Ige’s own hypnotizing production and commanding flow, this is a
terrifyingly good video. The establishment should be shook.
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