A few weeks ago Atlanta’s sleeper superstar Father enlisted OVO’s ILoveMakonnen and fellow Awful Records rapper Rich Po Slim to remix the eponymous track from his Young Hot Ebony mixtape. Put these three on a song together and nothing will ever go
wrong, but for the video, the men respectfully bowed out and let the
song’s subjects take over. Sure, these are video babes, but they’re not
presented in the typical doe-eyed, female-as-accessory form. Instead,
they rap along to the verses with the same kind of faux-swag that most
of us — male or female — have probably tried in the mirror to a Father
verse. Watching these women worm around to the song, primping, getting
drunk, and at times almost mocking the lines, further illustrates the
fluidity inherent in the art this community produces. With women as the
perceived speakers rapping lines men created, the meaning shifts in ways
both subtle and strong. For instance, the girl who mimics several long
puffs on a joint along with “Just don’t smoke all my weed, bitch” line
defuses any power that line might have had, flipping it in her favor.
The video was directed by GIL-TA and shot by Blake Cummings, and it’s
one of the most enjoyable rap videos I’ve seen this year. (Possibly
because there’s not a single man in it? A male hand enters the frame
once but isn’t invited back.)
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