Earlier this week, Florence + The Machine debuted a video titled “How Big, How Blue, How Beautiful” that was too magnificently restrained not to be the precursor to something else. Indeed it was — Florence was on Zane Lowe’s BBC Radio 1 show
today and revealed that her new album is coming in June, and it will
share a name with the video (sans commas). She also premiered another
new video from the forthcoming record: the thundering “What Kind Of
Man.” It might sound like a song geared up to berate and the song exudes
a sense of wonderment at her own prolonged faithfulness. The visual
follows a couple through the ups and downs of a relationship, and
Florence fights off men throughout the clip. Like her previous video, it
was directed by Vincent Haycock with choreography from Ryan Heffington.
What You Should Know About Drain Flies
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