3/30/2015

Outfit - “New Air” (Official Video)



Liverpool quintet Outfit announced their sophomore album Slowness and shared the lead single “Genderless” three weeks ago. The follow-up, “New Air,” is a capacious beauty, slowly unfurling like a blooming rose. The video is just as bare, leaving cavernous space for the mind to wander and explore. Slowness was recorded while the members of Outfit were scattered across different countries and cities, and though distance can doom a project, that physical space has translated well audibly and visually. Director Lucy Hardcastle captured the movement and texture of ferrofluid, a liquid easily manipulated by magnetic fields, to create peculiar visuals that are just as entrancing as the song. Man is this video fixating.

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