Hallelujah The Hills - “Destroy This Poem” (Official Video)

Hallelujah The Hills are one of those relatively obscure acts out of Boston with a hometown cult following and pockets of hardcore fans scattered throughout the country. To that end, Re-Vinyl Records are re-pressing their 2014 album Have You Ever Done Something Evil? on vinyl. In support of the re-release the group are doing a brief tour and have debuted a new video for “Destroy This Poem.” The visuals are a play on the way that social platforms have tried to turn videos and programs into live blogs that consumers can comment on — but the fake technology goes haywire in the hilarious clip. Zabeth Russell plays the spokeswoman for the faux-company FanBroadcast.biz, who explains the product before trolls fill up the screen with their comments. It’s a pretty spot-on critique of the current state of things, and a creative way to take on the social sharing culture. The video was directed by the band’s frontman, Ryan Walsh.