Jay Z is not playing with his big rollout of the streaming service Tidal.
After many big stars tweeted their support last night, those same stars
have shown up in a new 30-second spot for the service’s big relaunch
today. In the ad, we see a collection of luminaries — Jay, Kanye West,
Beyoncé, Jack White, Madonna, Daft Punk, Chris Martin, Nicki Minaj —
gathering to stare intently at… something. Others, like Arcade
Fire and Alicia Keys, seem to be there via Skype. We’ll find out more,
certainly, when Jay makes his big announcement at 5PM eastern today. In
the meantime, shout out to whoever sat Jason Aldean next to the Daft
Punk robots.
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