When “My Jam”
first dropped, not only did I laud it as the next inescapable song of
the summer, I also fervently wished it would get a dance-ready, colorful
video. My wish has been granted. Bobby Brackins, Zendaya, and Jeremih
all cleared their schedules, hopped a flight to Puerto Rico, and
captured the day-drunk, effervescent feel of the song. The clip is a
cinematic tour through the island’s countryside combined with the
colorful pop-rock magic of their traveling dance party. Most of all,
it’s fun. “My Jam” follows in the long lineage of songs like
“Happy” that can be enjoyed with the same enthusiasm by anyone from nine
to 90. Considering the song’s G-rating and Zendaya’s recent graduation
from the Disney channel crowd, I bet a lot of kids are going to be
dancing along to the video this summer.
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