Avey Tare’s music is already pretty cinematic, but his new video for
“Catchy (Was Contagious)” takes his compositions to new heights. He
creates a film score that gurgles, twists, and pulls for his nine-minute
long homage to monster movies. We follow our protagonist, a young
blonde-haired boy, as he encounters realistic-looking versions of
monster tropes: we see Frankenstein’s creation, a werewolf, the creature
from the Black Lagoon, and the Invisible Man. It’s all foreboding and
very little follow-through, until the second half of the video when the
actual song begins, and then it turns into a desperate chase. Slasher
Flicks band member Angel Deradoorian makes a cameo as a shop owner. The
elaborate video, which is shot in soft black-and-white, was directed by
Abigail Portner.
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