This year, the Who, one of the greatest rock bands of all time,
celebrate their 50th anniversary. They’re marking the occasion by
releasing the new collection The Who Hits 50!, which includes the not-good new song “Be Lucky.”
And they’ve also announced plans for something that’s both backward-
and forward-looking in some profoundly weird ways. The much-hyped
virtual-reality headseat Oculus Rift will apparently be ready for
commercial sale next year, and when it drops, the Who will have an app
for it all ready to go. Before we see the Oculus Rift version, the app
will be available as a smartphone and tablet app for Android and iOS. As
The Guardian reports,
the band and developer Immersive have teamed up to build a 3D world out
of the band’s iconography, including its logo and old photos and
images. Apparently, you’ll have plenty of opportunity to buy the band’s
music while wandering around this environment. I hope this thing sells some music, since I can’t think of any other reason for it to exist.
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