dd elle - “Kind 2 U” (Official Video)

Producer dd elle got our attention with the expansive and syrupy “Tell Me,” which Ryan Hemsworth debuted last month as part of his Secret Songs project. “Kind 2 U,” which dd elle posted a demo of earlier this year, is more gentle and insular than that track, but it doesn’t stray far from the tranquil dreamscapes that the producer conjures up so well. The demo has been slightly reworked for a new video which was directed by Adam David Littke and stars Instagram personality Adam Carpenter. dd elle describes the idea of the video to Fader as “being alone with others, feeling free in a tiny space, and feeling trapped in an open space.” Littke captures this concept well, alternating between wide shots and close-ups that manage to respectively feel claustrophobic and spacious. “The inspiration for this video comes from the pure love and fascination I have for Risky Business,” Littke explained. “It’s a loose concept based around what happens when guys are left alone. At a lake trailer. Also, it was shot in Oklahoma so it’s my love letter to the state I was born and raised in.”