Taylor Swift hosted a live webcast this afternoon from a studio at
the top of the Empire State building, during which she announced three
not-that-surprising surprises. The first was the debut of her new
single, a haters-gonna-hate anthem called “Shake It Off” produced by Max
Martin and Shellback; she danced with her studio audience while the
minimalist dance-pop tune played. The second “surprise” was that her
fifth album, 1989, which she described as “my very first
documented official pop album,” will be out 10/27. She says it was
inspired by the “bold” risk-taking of ’80s pop. The deluxe version will
include three voice memos from Swift’s phone, and the album cover is the
Polaroid picture above. There will also be a “Swiftstakes” that will
dole out 1,989 prizes including 1,000 tickets and 500 meet-and-greets.
Lastly, she debuted Mark Romanek’s video for “Shake It Off,” which finds
Swift poking fun at her own much-maligned dancing skills in myriad
costumes and contexts.
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