Arcade Fire - “You Already Know” (Official Video)

Arcade Fire’s new video for the Reflektor track “You Already Know” feels, in some ways, like an extension of the whole bobblehead-mask schtick of their recent live shows; it shows another way for the band to play with ideas of image and representation. The clip is made up entirely of home-video-style footage of the band playing in a big, luxurious beachside hotel room somewhere. But instead of seeing Win Butler sing, we see wall-mounted paintings with moving mouths, looking something like the live-via-satellite Bill Clinton bit on the old Conan O’Brien show. Butler does get in a cameo at the end. It’s definitely the least ambitious video the band has done in a while, but it still has things going on.