Eric Power has been quietly making a name for himself as a music
video director with his unique paper cutout animations. The process
seems sort of similar to how early South Park episodes were made —
except while Matt Stone and Trey Parker often revel in the cheapness of
their medium, Power’s lavish animations are devastatingly beautiful and
creepily atmospheric. The new video for Northern Bells’ “Animal Kingdom”
depicts the journey of three different monsters and their shared fate.
Bringing to mind influences as disparate as Eric Carle’s children’s books and the suffocating darkness of the video game Limbo, Power has created something very distinct and poignant.
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