As a broad-strokes vision designed to get people talking and to (once
again) reinvent its maker, everything about this was masterful. But
consider the little cinematic touches, too, like the way the sweat on
Kanye’s face and the actual coloration of the building behind him made
Kanye’s skin look darker, or the way he stands completely motionless,
not nodding, during the parts where he isn’t rapping. A four-minute
close-up on one man’s face should not be this riveting, but it
absolutely was.
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