LA Priest - “Oino” (Official Video)

Sam Dust has been kicking around musical ideas for a while, but with LA Priest it feels like he finally hit gold. Dust started off as a member in futuristic British quartet Late Of The Pier and then released a one-off 12″ as LA Priest for Erol Alkan’s Phantasy label back in 2007. In the intervening years, Dust went to Denmark to study “the effects of the Ivittuut region’s electro-magnetic phenomena on recorded sound” in Greenland, and continued making music. “Oino” is the first thing he’s released since, and it sounds like a funk song vacuumed up by a synthesizer, then rescued by its pop master. It’s catchy as hell without taking itself too seriously, as the absurdity of the accompanying video reveals. In the video, Dust navigates his own version of Tatooine with a guitar instead of a lightsaber, fending off creepy characters in dark robes and clambering to a pyramid’s zenith, grooving on his guitar all the while. The video was shot by Dust’s brother Isaac Eastgate and apparently was “inspired by a story our grandad told us about a man imprisoned in the desert who escapes by singing to a wizard.” Isn’t that basically what I just said?