Purity Ring’s sophomore album Another Eternity is easily one of the most anticipated records of 2015. Megan James and Corin Roddick teased “Push Pull” back in December before all the details for the album surfaced along with second single “Begin Again”
a few weeks ago. Now they’ve debuted director Renata Kaksha’s visuals
for “Push Pull,” which are something of a call back to the album’s
artwork. In the clip, James is encased in gossamer threads and wheeling
through cosmic landscapes, until the external light begins to come from
within her, too. It’s a very Purity Ring aesthetic, continuing
their exploration of the messy, complex relationship between the
spiritual and physical realms.
1/29/2015
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