Weyes Blood’s video for The Innocents track “Bad Magic” was
shot almost entirely with a drone, and it’s absolutely stunning. See,
drones aren’t all bad! (#NotAllDrones?) Hooking a camera up to one of
them allowed director Joey Frank to capture some breath-taking, epic
shots that almost look like someone filmed it from inside of a cloud.
It’s a fitting tribute to the music, which is just as sweeping and
beautiful as the video. Singer Natalie Mering traveled to the Far
Rockaways and the Hamptons to capture the footage, and you can see her
skipping rocks into the ocean and walking along the beach. “The song is
so slow, and the drone footage is very hypnotic and slow. The rhythm of
the ocean looks like how the song sounds,” Mering told FADER.
1/15/2015
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