Hot Sugar - "Not Afraid to Die" (Official Video)

With a song title like “Not Afraid To Die,” you should know going into it that Hot Sugar’s ready to explore some dark shit. The song is from the producer’s forthcoming new album God’s Hand, and it’s a compelling mishmash of stuttering beats and gorgeous compositions. The video starts out innocently enough with a childhood bedroom rendered in amateur 3D, all of it floating around in a pitch black void. Then everything goes full-on glitchy, disintegrating into a billion different colors while a Google image search for clipart of graves goes on in the background. The video only gets weirder from there as the child is pulled and stretched out into a vortex. Check it out below and read some words about the video.

Not Afraid To Die portrays a bleak portrait of a modern child isolated in his bedroom with no exposure to the outside world beyond his computer. Suffering from boredom, depression, comfort and dependence, the light of his desktop monitor has replaced the sun and the infinite knowledge of the internet is his room’s only window. With no contact to the outside world, and no perceived primitive threat, the child drifts between delusion and reality. Regardless of whether its voluntary or accidental, he ultimately succumbs to his secluded lifestyle and lets himself melt into the void he chose to exist in.

I’m a fan of amateur 3d rendering and I wanted to tackle a heavy concept with what is generally perceived to be a crude and childish style of animation. The animators at Wolfshirt play with abstractions are into the deterioration of 3d models so I knew they were right fit to execute the concept. The models and character in the video are connected & influenced by the different instruments in my song so by the end of the video it feels like the track is stretching him into shards of data.