Giraffage’s “Tell Me,” from the No Reason EP, is a genius
bit of electronic pop that zigs toward quirky minimalism just when you
expect it to zag into bombast. The song’s nimble melodies and suave,
easygoing atmosphere already render it a standout in a crowded field,
but director Adam Avilla’s Lisa Frank-inspired video may be even more
memorable than the music itself. The clip seems to be about alien
canines traveling to Earth and becoming dog-people who get along
splendidly with humans by the power of some sort of magic crystals — at
least I think that’s what it’s about? The whole thing is extremely
endearing and more than a little surreal, so watch.
12/08/2014
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