Clarence Clarity - “Bloodbarf” (Official Video)

There’s a lot to love about London outsider pop auteur Clarence Clarity. His music is painted in bold pop strokes, but they’re ever-so-slightly twisted — not over-the-top weirdness, just far enough off center to trigger whatever reflex in your brain flags creative work as unusual. In experimental yet classic, old yet new, with traces of Jai Paul and How To Dress Well’s heartfelt bedroom R&B, Ariel Pink’s hallucinogenic adult-contempo nuggets, and Oneohtrix Point Never’s knack for capturing the the mundane essence of modern life. “Bloodbarf,” the lead single from Clarity’s upcoming album No Now, is a strong piece of work in its own right, but director Malvin Mosaics’ video pushes it to the point of brilliance: It’s just a steady stream of defaced Justin Timberlake and *NSync magazine covers that eventually blurs into trippy nothingness — which, come to think of it, is a decent visual representation of what Clarity does sonically. Watch below, where you can also read a statement from Clarity about his new album.