Bush - The Only Way Out (Official Video)

Bush are releasing Man On The Run later this month, their second album since they reunited back in 2011. They just released a music video for lead single “The Only Way Out” and it’s one of those backwards music videos: the first part is played in reverse and then they pressed the digital fast-forward button in Final Cut or whatever and let the video play out in normal time. It may be one of the 17 best (only?) backwards music videos of all time! Whereas the trick seemed kind of cool back in the ’90s when Spike Jonze did it for the Pharcyde’s “Drop,” now it just seems kinda lazy. It’s like they had an idea for a big-budget video with explosions and stuff but could only afford half of it and decided just to run with it. Maybe the preorder for their new album isn’t doing so well? Though that $2,000 handwritten “Glycerine” lyric sheet did sell.