Lemonade’s @LILINTERNET-directed
video for “Orchid Bloom” is a dizzying look at our darkest nights,
those ones when you’re drunk and maybe a little high and your mind keeps
flashing back to a past love, where your whole being is filled with a
desire for a missed connection. Subtitles stand in for our own
subconscious worries and thoughts — one of them reads “What’s wrong with
you, dude?” and they get more esoteric as the video continues: “So
there’s infinite parallel dimensions where every possible outcome is
happening. I’m gonna go there.” The quick cuts and bright lights are a
little overwhelming at times, but it perfectly captures the feeling that
it’s trying to recreate.
10/29/2014
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