10/29/2014

Lemonade - “Orchid Bloom” (Official Video)



Lemonade’s @LILINTERNET-directed video for “Orchid Bloom” is a dizzying look at our darkest nights, those ones when you’re drunk and maybe a little high and your mind keeps flashing back to a past love, where your whole being is filled with a desire for a missed connection. Subtitles stand in for our own subconscious worries and thoughts — one of them reads “What’s wrong with you, dude?” and they get more esoteric as the video continues: “So there’s infinite parallel dimensions where every possible outcome is happening. I’m gonna go there.” The quick cuts and bright lights are a little overwhelming at times, but it perfectly captures the feeling that it’s trying to recreate.

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