Shamir debuted earlier this year with his impressive Northtown EP, which was put out on Godmode Records. He’s now transitioned over to XL and announced that move in a big way with “On The Regular,” his first
single for the big-name indie label. It’s a bratty schoolyard dis track
that snaps like a rubber band, featuring mile-a-minute rap and a
bubblegum-smacking beat. Shamir knows how to switch it up, too: the
bridge is a beautifully sung ode to disco diva culture that’s
accompanied by a ferocious grin: “Don’t try me, I’m not a free sample/
Step to me and you will be handled/ See, that’s my crown on the mantle
and if you try and touch it, yes, there will be scandal.” The video
asserts the song’s Shamir-as-king stance, with visuals that pop with
color (sometimes literally).
10/29/2014
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