The Roots’ new album …And Then You Shoot Your Cousin is a
conceptual art-rap affair, made without any real concern for the
marketplace, and so it’s not much of a surprise that their latest music
videos are conceptual allegory-type deals. They’ve already unveiled a
stop-motion clip for “Understand.” And though the video for “Never,” the song that the band memorably performed on The Tonight Show
last month, is live-action, it’s not the sort of thing where the band
shows up to mime out the song. Instead, the video follows a young man as
he tries to escape a desolate city block, while faceless ghouls pursue
him.
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