Kool A.D. - “Word O.K.” (Official Video)

Earlier this year, Kool A.D., formerly of Das Racist, released Word O.K., the latest and arguably the strongest mixtape of his solo career. And the run of music videos from that mixtape — for “Open Letter,” “Tight,” “I’m On A Plane,” and “Word” — has absolutely been the strongest he’s been involved in since the early days of Das Racist. He’s now added to that string with the sloppiest and wooziest of the bunch, for the album’s title track. But with its digital distortion and drug-cult imagery and Bruce Springsteen album-cover reenactment, the video almost uses sloppiness as an aesthetic choice. Nick Knight directs.