Given the ever-increasing influence of late-’90s emo math-rockers
American Football, if you didn’t know “Never Meant” was the first song
on their recently reissued 1999 self-titled LP, you could be forgiven
for assuming this brand new video was the work of one of their many
imitators. But no, it’s a new video for an old song, a charming
Midwestern music-nerd love story with high production values American
Football probably couldn’t have afforded back in their heyday courtesy
of director/editor Chris Strong.
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