The Swedish narco-pop experimenters JJ are coming back later this summer with their new album V, and first single “All White Everything”
might be the most straight-up gorgeous thing they’ve ever done. The
song’s new video is a compellingly strange vision, a story that takes
place entirely in one of those repressive, over-prescriptive mental
hospitals where everything is white and where wraithlike contortionist
interpretive dancers stalk the hallways. Strange and magical things
happen in the hospital, and it’s never entirely clear what’s going on,
if we’re seeing hallucinations or what. If you watched the V album trailer, some of the images might look familiar, but it’s still a deeply weird viewing experience. Olivia Kastebring directs.
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